The identification of users is the second pillar of behavioural tracking, together with the understanding of events.
Identifying users precisely makes you able to track the complete journey of any user to understand why exactly (s)he signed up or goes away, making you able to uncover hidden causes that you can improve or use to improve your KPIs and your bottom line.
But the identification of users is not so simple as it may seem at a first look.
The easiest way to start using concretely a behavioural analytics tool is to start tracking some events.
This way you will see them registered in the behavioural analytics tool of your choice, and you can start better understanding how they work.
As told, in theory is all simple.
But the problems arise when you have to concretely decide which events to track.
When it comes to tracking the numbers of your SAAS product, Google Analytics is not sufficient anymore. This is the hard truth, believe it or not.
To go one step further, you need to properly implement a behavioural tracking analytics tool and think about your SAAS product differently.
Integrating behavioural tracking thoughts into the ones about your SAAS product can be tricky. Really tricky.
If in theory, the things are really simple, when you arrive at the point of concretely define what to track you may become really confused.
I’m going to explain to you exactly what changes in your thoughts about your SAAS application when you think at behavioural tracking and how to plan and implement it properly.
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